Toms Soda Packaging

Typeface: Benton Gothic
Gothic 13, Mandatory

Project Brief
Tom’s Soda takes you back to its Midwest roots in Cleveland, Ohio. It is made with fresh cherries from Tom’s farm, and is a product of America.

The truck on the label represents Tom’s personal truck coming off the farms and delivering soda to customers. It also reflects the environment where the soda comes from. The roughness within the truck and the labels shows that it reflects the textures found in the land and represents the hard work that goes into creating this product.